Media Governance · Performance · Agency Transparency · In-Housing
Build a media operation that performs — and that you can actually trust.
I help mid-market and enterprise brands recover 15–30% of hidden agency margin, lift working-media ratio, prove incrementality across paid channels, and stand up the in-house performance capability needed for durable, measurable growth.
$150M annual media transition led · 32% year-one cost reduction · $48M annualized savings · Fortune 500 CPG
60-second governance check
1 of 3Do you know exactly what your agency keeps vs. what reaches working media?
No email required to see your starting score.
Backed by a working diagnostic toolkit
19 diagnostic tools and 4 capstone synthesizers benchmarked against ANA, ISBA/PwC, IAB TechLab, Kantar, Forrester, and Gartner — not vendor decks.
If You're a CMO or CFO Asking These Questions, We Should Talk.
Where is my working media actually going?
Why are agency fees growing faster than my budget?
Should we bring media in-house — and what would it cost to get wrong?
How do I know my agency is negotiating on my behalf, not theirs?
JDKCHI gives you the answers — in writing, with receipts.
Track record
Two decades of senior operator experience
$2B+
Media spend audited
15–30%
Typical fee recovery
50+
Teams built or restructured
20+
Years operator experience
Experience inside Omnicom, WPP, IPG Kinesso & Dentsu Merkle
20+ years inside the world's largest holding companies
The problems keeping your CFO up at night
Unclear Agency Economics
You can't see what your agency keeps vs. what reaches working media. Industry benchmarks put non-working spend at 30–60% — yours is probably worse.
Weak Media Governance
No KPI hierarchy, no SLAs, no decision-rights matrix. Performance reviews become opinion contests instead of data conversations.
Poor Vendor Accountability
Your agency marks up tech 20–40%, picks platforms that pay them rebates, and controls the data that proves performance.
Lack of In-House Capability
You want to bring performance media in-house but don't have the team design, ad-tech stack, or 12-month transition plan to execute without dropping ROAS.
Disconnected Measurement
Last-click attribution, no incrementality testing, MMM that nobody trusts. Spend grows; certainty about what works does not.
CRM & Performance Complexity
Paid, lifecycle, email, and retention run in silos. No unified LTV/CAC view, no shared performance dashboard, no single operator accountable.
Three Ways to Work Together
Engagements are custom-scoped. Every one starts with a free diagnostic call.
Agency Transparency Audit
Forensic review of agency contracts, fee structures, tech taxes, and non-working spend. Clients typically recover 15–30% of managed spend within 90 days.
- Contract & SOW review
- Fee transparency analysis
- Non-working spend reduction
- Principal media exposure
Media Governance Sprint
8–12 week sprint to design governance frameworks, reporting cadences, KPI hierarchies, and vendor accountability standards.
- KPI hierarchy design
- Reporting cadence build
- Vendor scorecards
- Quarterly business review playbook
In-Housing Roadmap
Full in-house media transition planning: team design, tech stack, vendor contracts, and phased migration — with zero performance disruption.
- Org design
- Tech stack selection
- Vendor transition
- Phased rollout
Senior Marketing Advisory
Embedded senior operator on the decisions that matter — agency reviews, RFPs, in-housing moves, vendor escalations. Not a fractional title.
- Embedded in the room
- Operating plan with owners
- Decision support, not headcount
- Quarterly cadence
Results Clients Have Seen
$150M+
Media Spend Transitioned In-House
15–30%
Average Spend Recovery
Zero
Performance Disruption
Proof, not promises
CPG / Fortune 500
32% cost reduction
$150M spend in-housed · 25-person team built
Full in-house transition including team design, tech stack selection, and phased migration.
Read moreE-Commerce / Global Retailer
28% programmatic savings
$45M spend · Hybrid agency/in-house model
Hybrid model architecture with unified reporting and vendor accountability framework.
Read moreFinancial Services
$60M transition, zero disruption
3-month parallel cutover · 22% fee reduction
Contract forensics, agency rebid management, and governance sprint.
Read moreWhy brands choose JDKCHI
Over another agency or generic consultant
Agency-side experience, client-side perspective
20+ years inside six holding companies means we know exactly where the margin is hidden — and how to model the recovery in your P&L.
Operator, not a slide deck
We build performance teams, negotiate platform contracts, install measurement frameworks, and ship working dashboards. Not just strategy decks.
No retainer bloat
Scoped engagements with defined deliverables and measurable outcomes. You pay for ROAS, working-media lift, and recovered fees — not hours.
Independence
No media buying, no platform rebates, no holdco kickbacks, no conflicts. Pure performance advisory.
Why now
The window is open — and it won't stay open
Four simultaneous disruptions have made holdco agencies more conflicted than ever. Independent governance has never had a clearer mandate.
Omnicom-IPG merger close
The largest agency consolidation in history created unprecedented conflict pools, account disruptions, and a holdco with no financial incentive to put your interests first. Integration chaos is at its peak right now.
Read the advertiser playbookWPP restructuring
Mark Read is out. GroupM is now WPP Media. Consecutive quarters of revenue decline mean your WPP agency account is being managed under financial pressure — by a team that can't tell you the honest answer.
What to do if you're a WPP clientDSP market fracture
The Trade Desk is down 60% from peak. Google's ad tech stack faces antitrust remedies. The programmatic market you built your strategy around looks structurally different — and supply path governance has never mattered more.
What the DSP shift means for youFrom LinkedIn recommendations
"Jon walked into a relationship most agencies wouldn't touch and rebuilt it without breaking the business. He is the rare operator who can sit across from a holdco and a CFO in the same week."
"We hired Jon for an audit and ended up keeping him for the operating model. Calm, evidence-driven, and unafraid to say what needs to be said."
"The clearest read on agency economics I have ever been given. We renegotiated with confidence because every number had a receipt behind it."
Names withheld pending publishing approval. Full recs available on request.
Free Download
Q2 2026 Quarterly Benchmark Report
Working media P25/P50/P75 by channel · Agency fee norms by category · MFA exposure trends · Channel mix benchmarks for CPG, DTC, B2B, FinServ, Retail, and Healthcare. Sourced from ANA, ISBA, GroupM, and IAB.
Work email required · No spam
How much of your media dollar actually reaches a publisher?
Working media rates by channel, agency fee benchmarks, MFA exposure trends, and channel mix by vertical — sourced from ANA, ISBA, GroupM, and IAB. Free with a work email.
Get the Q2 2025 Report48¢
Reaches the publisher — programmatic display median
8%
Agency management fee benchmark (ANA 2024)
0%
Best-practice principal media disclosure target
Senior experience across
- Omnicom
- WPP
- IPG Kinesso
- Dentsu Merkle
- 20+ years
- Chicago
Selected engagements
Anonymized client work
Categories represent real engagements. Names withheld under NDA.
- Top-5 Global CPG
- Fortune 100 QSR
- Tier-1 Retailer
- Global Spirits Brand
- B2B SaaS Leader
- Healthcare Network
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